itinovo CRM — Travel agency management software
From enquiry to branded PDF quote in a few clicks, no more spreadsheets
Track every enquiry, create quotes in minutes, automate follow-ups and never miss an opportunity. Integrated with the itinovo marketplace.
30 days free · No credit card required · No commitment
Sound familiar?
Most agencies struggle with these every day. itinovo CRM solves them out of the box.
You lose clients because you forget to follow up on quotes
Automatic follow-up reminders
If a client hasn’t responded in 5 days, the system reminds you or emails them automatically.
Creating a quote takes hours in Word or Excel
Quote builder with instant PDF
Day-by-day editor, supplier rates pre-filled, margins calculated live. PDF ready in one click.
You don’t know your real margin until month-end
Real-time margin and TOMS calculation
Every quote shows cost, markup and net margin instantly. TOMS VAT on margin computed automatically.
Clients call or email to ask about their booking status
Client portal with payment + documents
Each client gets a branded link with their quote, payment options, documents and messaging. Zero phone calls.
Everything your agency needs
From first contact to post-trip feedback, itinovo CRM covers the entire booking lifecycle.
Manage your team pipeline, track margins on every booking, automate supplier confirmations and give clients a professional portal experience.
Pipeline & Lead Management
Kanban stages from new lead to completed trip. Track sources, budgets, and conversion rates at a glance.
Quote Builder
Day-by-day editor with real-time margins, TOMS VAT calculation, versioning, and branded PDF generation.
Email Automations
Pre-departure reminders, post-trip feedback requests, overdue invoice alerts, and quote follow-ups.
Client Portal
Branded public link where clients view quotes, accept, pay online, exchange messages, and leave feedback.
Supplier Catalog
Direct suppliers and tour operator products with seasonal rates, occupancy, meal plans, and allotment tracking.
Payments & Administration
Collect deposits and balances from the client portal, track payments and generate invoices when needed. Stripe integrated, e-invoicing with automatic transmission in 3 EU markets.
Marketing Campaigns
Segment your clients and send targeted email campaigns with open and click tracking.
Media Library
Organise destination photos and use them in roadbooks, vouchers and the client portal.
Analytics & Reports
Revenue, margins, top destinations, operator performance, and year-over-year trends.
Public Showcase
Create your professional minisite on itinovo.com with offers, branding, and a contact form.
Your entire workflow, one screen
Your AI assistant that actually works
Search clients, send quotes, check deadlines — all from a simple chat. No clicks, no menus, just tell it what you need.
Search anything instantly
Find clients, leads, suppliers, invoices by name, destination, date or status. No filters to configure.
Create and send invoices
Generate invoices from quotes automatically, with correct line items and amounts. Send with PDF in one step.
Send quotes to clients
Generate the PDF and email it to the client with one command. The lead advances to pending automatically.
Multi-step workflows
Chain operations: search a lead, check confirmations, create invoice, send it — all in one conversation.
Natural language interface
No training needed. Ask in your language, get results. Works in Italian, English, French, German, Spanish.
Full audit trail
Every AI action is logged with timestamp, parameters, and result. Complete transparency for your team.
Built for EU regulations
The only travel CRM designed from the ground up for European compliance requirements.
TOMS VAT on Margin
Automatic Tour Operators Margin Scheme calculation on every quote. No spreadsheets needed.
EU Directive 2015/2302
Auto-generated travel contracts with country-specific cancellation clauses and insolvency protection.
6 EU Languages
Full native interface in English, Italian, French, German, Spanish, and Portuguese. Documents generated in your language.
GDPR Compliant
EU data residency (Frankfurt), full data export, right to erasure. Your data never leaves Europe.
E-invoicing Ready
FatturaPA (Italy), Factur-X (France), ZUGFeRD (Germany), FacturaE (Spain) — all built-in. Full EU e-invoicing compliance.
AI-Powered Leads
Receive leads with complete AI itineraries from the itinovo marketplace. Anonymised until you engage.
Simple, transparent pricing
No hidden fees. One price for your whole team, not per user.
Starter
Billed annually (588 €/year)
1–3 users
- Pipeline and lead management (list + kanban)
- Quote builder with branded PDF (3 modes)
- Client portal with online payments
- Invoicing + e-invoicing (4 EU markets)
- Direct supplier catalog with auto-emails
- Support chatbot (KB-powered)
- Public showcase minisite (itinovo.com/your-slug)
Professional
Billed annually (1428 €/year)
Up to 10 users
- Everything in Starter, plus:
- Tour Operator and DMC catalog with commissions
- Email automations and advanced analytics
- Travel documents (roadbook, voucher, contract)
- Traveler management and custom fields
- Installment plans, commissions and reconciliation
- Priority support
Business
Billed annually (2388 €/year)
Up to 10 users
- Everything in Professional, plus:
- AI Agent: create invoices, send quotes, search via chat
- Groups and MICE management
- Document template library (4 premium designs)
- 500 AI actions/month included
- Version diff and audit log
- Email marketing campaigns with client segmentation
- Weekly AI executive summary delivered to your inbox
Enterprise
Unlimited users
- Everything in Business, plus:
- SAML / OIDC federation (enterprise SSO)
- Custom integrations and dedicated API
- Dedicated account manager
- Multi-branding and guaranteed SLA
- Unlimited AI actions
30 days free · No setup fee · Cancel anytime · Full data export
Built for European agencies, not adapted
Generalist travel CRMs ignore TOMS, e-invoicing and EU contracts because they were built for the US market. itinovo includes them as standard — at a per-agency price, not per person.
itinovo CRM | Ezus | Travefy | TravelJoy | Tern | |
|---|---|---|---|---|---|
| Monthly cost, 5 usersannual plan, public pricing | €119 | €225+ | ~€180 | ~€85 | ~€161 |
| Setup fee | — | €1.990–2.490 | — | — | — |
| Pricing model | Per agency | Per user | Per user | Per user | Per user |
| TOMS VAT on margin | Yes | Yes | No | No | No |
| EU e-invoicing (4 formats) | Yes | No | No | No | No |
| EU Directive 2015/2302 contracts | Yes | No | No | No | No |
| Data residency EU / GDPR | EU Frankfurt | EU | USA | USA | USA |
| Native UI languages | 6 | 6 | 1 | 1 | 1 |
| Client portal + payments | Yes | Yes | Yes | Yes | Yes |
| Quote builder + branded PDF | Yes | Yes | Yes | Yes | Yes |
Prices from public sources (June 2026), annual plans. Indicative rate 1 $ = 0.92 €. TravelJoy: account holder $32/mo + team members $15/mo each. Tern: volume discounts available for agencies with 25+ users.
Frequently asked questions
Everything you need to know about itinovo CRM.
Ready to streamline your agency?
Join European travel agencies already using itinovo CRM to manage their entire booking lifecycle.