itinovo CRM, travel agency management software
Quotes your clients experience, not just read
itinovo is the CRM for travel agencies and tour operators: your client gets an interactive portal with maps and itinerary instead of the usual PDF, while you manage pipeline, suppliers and margins in one place.
30 days free · No credit card required · No commitment
For travel agencies and tour operators across Europe. Interface and documents in six languages, the Package Travel Directive in the 27 EU countries and the Package Travel Regulations in the UK, margin scheme and e-invoicing where the law requires them. Data in the EU.
Sound familiar?
Most agencies struggle with these every day. itinovo CRM solves them out of the box.
“You lose clients because you forget to follow up on quotes”
Automatic follow-up reminders
If a client hasn't responded in 5 days, the system reminds you or emails them automatically.
“Creating a quote takes hours in Word or Excel”
Quote builder with instant PDF
Day-by-day editor, supplier rates pre-filled, margins calculated live. PDF ready in one click.
“You don't know your real margin until month-end”
Real-time margin and margin scheme VAT
Every quote shows cost, markup and net margin instantly. Margin scheme VAT estimated automatically.
“Clients call or email to ask about their booking status”
Client portal with payment + documents
Each client gets a branded link with their quote, payment options, documents and messaging. Zero phone calls.
Everything your agency needs
From first contact to post-trip feedback, itinovo CRM covers the entire booking lifecycle.
Pipeline & Lead Management
Every enquiry tracked from first contact to departure
Kanban stages from new lead to completed trip. Track sources, budgets, and conversion rates at a glance.
- A pipeline built for travel. From first contact to return home: leads, quotes, confirmations, departures and follow-up in one flow.
- Know where your best clients come from. Website, email, phone, referral or manual entry: every enquiry keeps its source for performance analysis.
- See the files that have stalled. Enquiries idle for days and quotes without an answer show on the card, with the date of the last movement.
Quote Builder & Client Portal
Precise quotes, a portal your client opens on their phone
Day-by-day editor with photos, texts and a map for every stop, real-time margins, margin scheme VAT, versioning and branded PDF. Your client sees itinerary, prices and conditions and approves directly from the portal.
- Services from your catalogue, in one line. Search by name or place among direct suppliers, tour operator catalogues and allotments, with the rate valid for the dates.
- Texts that write themselves. Description of every day written with the AI and translated into the client's language.
- Quotes that get accepted online. The client reviews itinerary, prices and terms, then approves directly from the portal: no email ping-pong.
Client Portal
Five layouts. Clients decide with their eyes.
Your client doesn't get a PDF: they browse the trip on their phone or computer, fly over it in 3D, accept it and pay. You choose the style for the agency or for each trip.
- The map follows the days. Stop after stop, in 3D too, with the photos and the hotels.
- Accept and pay online. Deposit and balance by card, nothing to print.
- Your brand. The agency's logo and colours, in six languages.
WebsiteBeta
The website that works with your CRM.
It isn't a site next to your CRM: it's the same place. Publish a trip and it goes online with its dates and the seats left; whoever writes from the site becomes a lead, with the trip they were looking at.
- Trips come from your Templates. Day by day, hotels, dates, prices and seats left: change them in the CRM and the site changes.
- Every contact becomes a lead. The request, the booked call, the sign-up for offers: they reach the CRM with the language, the consent and the page they started from.
- Six styles, and you write on the page. Classic, Luxury, Nature, Minimal, Modern, Corporate, in your agency's colours and fonts.
Luxury. Full-page photos, thin capitals, departures like a film strip.
FlightsNew
Search and book flights without leaving the quote
Over 300 airlines through your Duffel account: fares side by side, seat map, bags, holds and changes. Duffel issues the tickets, so you don't need IATA accreditation.
- On the right days. Outbound and return in the quote, with your markup, never on the taxes.
- Book when they say yes. Passports read by the AI, seats, pay from your balance or put on hold.
- The client knows what they buy. Fare, bags and conditions in the portal.
Payments & Administration
Deposits, balances and invoices always under control
Collect deposits and balances from the client portal, track payments and generate invoices when needed. Stripe built in; FatturaPA to the SDI, Factur-X and XRechnung/ZUGFeRD ready for the client.
- Deposits, balances and due dates always visible. See what has been paid, what is missing and which clients need to be reminded, for every booking.
- Invoices linked to the trip. Generate invoices from client and trip data already in the system. No re-typing, no disconnected documents.
- Automatic e-invoice transmission. One click: FatturaPA to the SDI, Factur-X and XRechnung/ZUGFeRD delivered to the client, Chorus Pro and Leitweg-ID for public bodies. Track delivery status in real time.
B2B agent portal
Travel agencies sell your trips, you run them in one CRM
A private area for the agents of your reseller agencies: your catalogue at their prices, requests that land in your pipeline, commissions worked out.
- Prices per agreement. Commission or net, different for each agency.
- Free agents. No limit, each with their own login.
- Linked agencies. If they use Itinovo, the two CRMs talk.
Groups & MICE
Group files for up to 500 expected participants, with the named list up to 200 people: sub-groups, tiered prices, rooming and the documents a group asks for.
Email Automations
Pre-departure reminders, post-trip feedback requests, overdue invoice alerts, and quote follow-ups.
Supplier Catalogue
Add your own direct suppliers and the tour operators you work with: seasonal rates, occupancy, meal plans, and allotment tracking, all at the prices you have negotiated.
Gift list
Honeymoon registry and gift lists for graduations, birthdays, anniversaries: guests give a piece of the trip online.
Marketing Campaigns
Segment your clients and send targeted email campaigns with open and click tracking.
Media Library
Organise destination photos and use them in roadbooks, vouchers and the client portal.
Analytics & Reports
Revenue, margins, top destinations, operator performance, and year-on-year trends.
WebsiteBeta
The agency's website linked to the CRM: trips, seats and requests always in step, in six styles.
Teams and permissions
Branches and teams as a tree, roles made to measure, costs and passports only for those who need them. On the Business plan.
Who is it for
Travel agencies
Manage your team's pipeline, track margins on every booking, automate supplier confirmations, and give clients a professional portal experience.
For agencies →Independent travel consultants
Turn your network and expertise into a business. Build proposals from your curated supplier list, send branded PDFs, and collect payments: no office needed.
For consultants →Destination specialists
Package your destination knowledge into polished quotes. Manage local suppliers, share roadbooks with interactive maps, and stand out from generic platforms.
For specialists →Tour operators
Handle group bookings, manage allotments, track tour operator commissions, and coordinate with multiple suppliers across destinations.
For tour operators →AI-powered
Your AI assistant that actually works
Search clients, send quotes, check deadlines: all from a simple chat. No clicks, no menus, just tell it what you need.
- Search anything instantly
- Find clients, leads, suppliers, invoices by name, destination, date or status. No filters to configure.
- Create and send invoices
- Prepares the invoice from the accepted quote, with the right lines and amounts, and sends it after your confirmation. Where the CRM does not issue invoices it prepares the payment request.
- Send quotes to clients
- Generate the PDF and email it to the client with one command. The lead advances to pending automatically.
- Multi-step workflows
- Chain operations: search a lead, check confirmations, create invoice, send it, all in one conversation.
- Natural language interface
- No training needed. Ask in your language, get results. Works in Italian, English, French, German, Spanish and Portuguese.
- Full audit trail
- Every AI action is logged with timestamp, parameters, and result. Complete transparency for your team.
Built for EU and UK regulations
It works across Europe: the Package Travel Directive in the 27 EU countries and the Package Travel Regulations in the UK, six languages, data in Frankfurt. Margin scheme VAT in eight countries; e-invoicing in Italy, France and Germany, Spain being activated; payment requests everywhere.
| Country | VAT on margin | Package contract | E-invoicing | Language |
|---|---|---|---|---|
| United Kingdom | TOMSannual calculation with a provisional percentage (estimate for your accountant) | Package Travel Regulations 2018contract and information form (Schedule 2) in English · ATOL clauses only if you hold an ATOL number | PDF invoiceno VAT shown (TOMS) · no e-invoicing mandate | English (UK) |
| Italy | Travel agency margin schemeart. 74-ter, from 2027 art. 141 of the VAT consolidated act · estimate on every quote and statement per period | Codice del turismo (D.Lgs. 79/2011)contract and information form (Allegato A) · with your insolvency protection details | FatturaPAsent to the SDI | Italiano |
| France | TVA sur la margespecial scheme for travel agencies | Code du tourisme (arts L211-1 et seq.)contract and information form (arrêté du 1er mars 2018) in French · with your insolvency protection details | Factur-X (EN 16931)Chorus Pro for public bodies · accredited platform for B2B coming (SMEs from 1/9/2027) | Français |
| Germany | § 25 UStG | BGB §§ 651a ff.contract and information form (EGBGB, Anlage 11) in German · with your insolvency protection details | ZUGFeRD · XRechnungB2B mandate from 2027 (businesses under €800,000 from 2028) | Deutsch |
| Spain | REAV | TRLGDCU (Real Decreto Legislativo 1/2007, arts 150 et seq.)contract and information form (Anexo II) in Spanish · with your insolvency protection details | Verifactuvia provider, being activated (mandatory from 2027) | Español |
| Portugal | Regime da margem | Decreto-Lei n.º 17/2018contract and information form (Anexo II) in Portuguese · with the guarantee fund (FGVT) details | Payment requests and collectionsyou issue the invoice from your AT-certified software | Português |
| Austria | § 23 UStG 1994margin per operation, VAT on deposits when collected · «Reiseleistungen/Sonderregelung» wording | Pauschalreisegesetz (PRG)contract and information form (Anhang I) in German · GISA number on the confirmation and PRV limits on deposits | PDF invoiceno e-invoicing mandate for businesses and consumers · cash and card taken in the agency through your own cash register | Deutsch |
| Ireland | TAMSmargin per operation, two-monthly VAT3 · «margin scheme — travel agents» wording | Package Holidays and Travel Trade Act 1995contract and information form (Schedule 1) in English, in euro · IAA licence and security | PDF invoiceB2B e-invoicing announced: November 2028 for large companies, November 2029 for businesses trading with other EU countries | English |
| Other EU and EEA countriesBelgium, the Netherlands, Sweden, Denmark… | Margin estimate per operationVAT Directive art. 306-310, at the rate you set · no national wording: the VAT return with your accountant | EU Dir. 2015/2302the directive's base template · national references to complete | Payment requeststhe invoice from your own software | One of the six |
- GDPR compliant
- Data in Frankfurt (EU), encrypted, with export and the right to erasure. The few non-EU providers are listed among the sub-processors.
- 6 EU languages
- Full native interface in English, Italian, French, German, Spanish, and Portuguese. Documents generated in your language.
- One price per agency
- Not per user: you pay for the plan, not the seats, up to 10 people on the same file.
Simple, transparent pricing
One price for your whole agency, not per user. Billed in euro; your own quotes and invoices can be in pounds.
Launch offer · until 31 December 2026
Your price locked for three years
Activate an annual Professional or Business plan by 31 December 2026: today's price stays yours for three years, even if the price list changes. You can also activate it during your 30-day trial.
Starter
Billed annually (588 €/year)
1–3 users
- Pipeline and lead management (list + kanban)
- Quotes with your branded PDF (3 modes, classic design)
- Tour operators, DMCs and direct suppliers with rates, commissions and confirmations
- Travellers, contract, vouchers and roadbook
- Client portal with online payments and gift list (honeymoon, graduation, birthday…)
- Invoicing + e-invoicing (Italy, France, Germany; Spain being activated)
- Website linked to the CRM, on your own domain
- AI included: 200 requests and 150 documents read a month
Professional
Billed annually (1428 €/year)
Price locked for 3 yearsUp to 10 users
- Everything in Starter, plus:
- AI included: 500 requests and 400 documents read a month
- Groups and MICE: departures, rooming lists, tiered pricing
- Statistics and sales reports
- 6 document designs, 5 client portal layouts
- Email automations and confirmation requests to suppliers
- Allotments, instalment plans and commission reconciliation
- Quote templates, catalogue import from PDF, priority support
Business
Billed annually (2388 €/year)
Price locked for 3 yearsUp to 20 users
- Everything in Professional, plus:
- Teams and permissions: branches and departments, roles made to measure, costs and passports only for those who need them
- Agents' area for reseller agencies: your catalogue at agreed prices, requests in your pipeline, commissions
- AI included: 1,500 requests and 1,000 documents read a month
- Email marketing campaigns with client segmentation
- Automatic instalment collection
- 50 GB of document storage and 500 e-invoices a month
Enterprise
More than 20 users
- Everything in Business, plus:
- AI actions with no monthly cap, fair use
- Assisted data migration
- Dedicated account manager
- Guaranteed SLA
30 days free with all of Business · Nothing charged when it ends · No setup fee · Cancel any time · Export your data as CSV or JSON
Built for European agencies, not adapted
Generalist travel CRMs ignore margin scheme VAT, e-invoicing and EU contracts because they were built for the US market. itinovo includes them as standard: at a per-agency price, not per user.
itinovo CRM | Ezus | Travefy | TravelJoy | Tern | |
|---|---|---|---|---|---|
| Monthly cost, 5 usersannual plan, public pricing | €119 | €375 | ~€104 | ~€81 | ~€153 |
| Setup fee | No | €1.990 | No | No | No |
| Pricing model | Per agency | Per user | Per user | Per user | Per user |
| Margin scheme VAT (TOMS and equivalents) | Yes | Yes | Not listed | Not listed | Not listed |
| EU e-invoicing (IT, FR, DE; ES being activated) | Yes | Partial | Not listed | Not listed | Not listed |
| EU Directive 2015/2302 contracts | Yes | Not listed | Not listed | Not listed | Not listed |
| Data residency EU / GDPR | EU Frankfurt | EU | USA | USA | USA |
| Native UI languages | 6 | 6 | 1 | 1 | 1 |
| Client portal + payments | Yes | Yes | Yes | Yes | Yes |
| Quote builder + branded PDF | Yes | Yes | Yes | Yes | Yes |
Prices from the vendors' public pages, checked on 25 September 2026, annual plans, excluding VAT. Monthly cost for 5 users: Ezus 5 × €75 (Professional); Travefy Agency plan on Core ($39 + 4 × $20); TravelJoy Pro plus 4 team members at $15; Tern 5 seats at $35. ECB rate of 25/9/2026: €1 = $1.1403. ‘Not listed’ means the feature does not appear on the vendor's public pages on that date, not that it is missing.
Coming from another system? We'll help you bring your data over.
Clients, suppliers, rates and trip files: tell us where you're starting from and what you want to bring, and we'll tell you how. No extra cost.
- Tell us where you're coming fromExcel, another CRM, a management system.
- We reply with a planWhat imports on its own and what we do for you.
- You check the data in the CRMBefore you start working.
Frequently asked questions
Everything you need to know about itinovo CRM.
Thirty days with the features and the AI quantities of the Business plan, no credit card. At the end nothing is charged: you choose the plan, when you like, and Settings › Subscription shows what each one includes. Your data stays in your account.
Ready to streamline your agency?
Try it for 30 days on a real file, from first contact to the balance collected. No credit card.
30 days free · No credit card required · No commitment