Your agency, fully managed in one platform
Pipeline, quotes, suppliers, invoicing, TOMS compliance, AI leads from the itinovo marketplace — all in 5 languages, from €49/month.
14-day free trial · No setup fee · No binding contract
Everything your agency needs
From first contact to post-trip feedback, itinovo CRM covers the entire booking lifecycle.
Pipeline & Lead Management
Kanban stages from new lead to completed trip. Track sources, budgets, and conversion rates at a glance.
Quote Builder
Day-by-day editor with real-time margins, TOMS VAT calculation, versioning, and branded PDF generation.
Supplier Catalog
Direct suppliers and tour operator products with seasonal rates, occupancy, meal plans, and allotment tracking.
Invoicing & Payments
Client invoices, payment schedules, Stripe integration, and e-invoicing (FatturaPA for Italy, Factur-X for France).
Client Portal
Branded public link where clients view quotes, accept, pay online, exchange messages, and leave feedback.
Email Automations
Pre-departure reminders, post-trip feedback requests, overdue invoice alerts, and quote follow-ups.
Analytics & Reports
Revenue, margins, top destinations, operator performance, and year-over-year trends.
itinovo Integration
Receive AI-generated leads from the itinovo marketplace. Client data revealed only when you send a quote.
Your entire workflow, one screen
Your AI assistant that actually works
Create invoices, send quotes, search clients — all from a simple chat. No clicks, no menus, just tell it what you need.
Search anything instantly
Find clients, leads, suppliers, invoices by name, destination, date or status. No filters to configure.
Create and send invoices
Generate invoices from quotes automatically, with correct line items and amounts. Send with PDF in one step.
Send quotes to clients
Generate the PDF and email it to the client with one command. The lead advances to pending automatically.
Multi-step workflows
Chain operations: search a lead, check confirmations, create invoice, send it — all in one conversation.
Natural language interface
No training needed. Ask in your language, get results. Works in Italian, English, French, German, Spanish.
Full audit trail
Every AI action is logged with timestamp, parameters, and result. Complete transparency for your team.
Example conversation
Show me the departures for next week
Found 3 departures between 12-18 May: Rossi family → Maldives (14 May, 4 pax), Bianchi → Santorini (15 May, 2 pax), Corporate group → Barcelona (16 May, 12 pax).
Create an invoice for the Rossi trip and send it to the client
Invoice INV-202605-012 created as draft (EUR 13,450.00, 8 line items from quote). Shall I send it now?
Yes, send it
Done. PDF generated and email sent to maria.rossi@email.com with invoice attached. Status updated to sent.
Built for EU regulations
The only travel CRM designed from the ground up for European compliance requirements.
TOMS VAT on Margin
Automatic Tour Operators Margin Scheme calculation on every quote. No spreadsheets needed.
EU Directive 2015/2302
Auto-generated travel contracts with country-specific cancellation clauses and insolvency protection.
5 EU Languages
Full native interface in English, Italian, French, German, and Spanish. Documents generated in your language.
GDPR Compliant
EU data residency (Frankfurt), full data export, right to erasure. Your data never leaves Europe.
E-invoicing Ready
FatturaPA (Italy), Factur-X (France), ZUGFeRD (Germany), FacturaE (Spain) — all built-in. Full EU e-invoicing compliance.
AI-Powered Leads
Receive leads with complete AI itineraries from the itinovo marketplace. Anonymised until you engage.
Simple, transparent pricing
No hidden fees. One price for your whole team, not per user.
Starter
Billed annually (588 €/year)
1–3 users
5 itinovo marketplace credits/month
- Pipeline and lead management (list + kanban)
- Quote builder with branded PDF (3 modes)
- Client portal with online payments
- Invoicing + e-invoicing (4 EU markets)
- Direct supplier catalog with auto-emails
- itinovo marketplace integration
- Support chatbot (KB-powered)
Professional
Billed annually (1428 €/year)
Up to 10 users
20 itinovo marketplace credits/month
- Everything in Starter, plus:
- Tour Operator and DMC catalog with commissions
- Email automations and advanced analytics
- Travel documents (roadbook, voucher, contract)
- Traveler management and custom fields
- Installment plans, commissions and reconciliation
- Priority support
Business
Billed annually (2388 €/year)
Up to 10 users
50 itinovo marketplace credits/month
- Everything in Professional, plus:
- AI Agent: create invoices, send quotes, search via chat
- Groups and MICE management
- Document template library (4 premium designs)
- 500 AI actions/month included
- Version diff and audit log
- Email marketing campaigns with client segmentation
Enterprise
Unlimited users
Marketplace credits to be agreed
- Everything in Business, plus:
- SAML / OIDC federation (enterprise SSO)
- Custom integrations and dedicated API
- Dedicated account manager
- Multi-branding and guaranteed SLA
- Unlimited AI actions
Free during testing · No setup fee · Cancel anytime · Full data export
Compare plans in detail
All features included in each plan.
| Feature | Starter | Professional | Business | Enterprise |
|---|---|---|---|---|
| Pipeline and lead management | ||||
| Quote builder with PDF | ||||
| Quote modes (detailed, category, lump sum) | ||||
| Client portal | ||||
| Online payments (Stripe Connect) | ||||
| Invoicing + e-invoicing | ||||
| Direct supplier catalog | ||||
| itinovo marketplace integration | ||||
| Client management and tags | ||||
| Automatic supplier confirmation emails | ||||
| Departure calendar | ||||
| Data export (CSV/JSON) | ||||
| Support chatbot (KB-powered) | ||||
| Tour Operator / DMC catalog | ||||
| Email automations | ||||
| Analytics and reporting | ||||
| Travel documents (roadbook, voucher, contract) | ||||
| Supplier confirmations | ||||
| Allotment management | ||||
| Quote communications (chat) | ||||
| Media library | ||||
| Traveler management (documents, rooming list) | ||||
| Custom fields | ||||
| Quote templates | ||||
| Commission tracking | ||||
| Commission reconciliation (aging, collection rate) | ||||
| Installment payment plans (2-24 instalments) | ||||
| In-app notifications | ||||
| Priority support | ||||
| AI Agent (operational assistant) | ||||
| AI-powered workflows (multi-step) | ||||
| Auto-debit on instalments (Stripe) | ||||
| Groups and MICE management | ||||
| Document template library (4 designs) | ||||
| Quote version diff | ||||
| AI operations audit log | ||||
| Email marketing campaigns with segmentation | ||||
| SAML / OIDC federation (SSO) | ||||
| Custom integrations / API | ||||
| Dedicated account manager | ||||
| Multi-branding | ||||
| Guaranteed SLA | ||||
| Unlimited AI actions |
Why itinovo CRM
Built specifically for European travel agencies — not adapted from a generic CRM.
TOMS VAT on margin
Automatic calculation of VAT on margin as required by EU Directive. No manual spreadsheets.
80% less expensive
From €49/month for the whole team. Travel-specific CRMs typically cost €85-100 per user.
AI-powered leads
Receive leads from the itinovo marketplace with complete AI itineraries ready to convert into quotes.
5 EU languages native
Full interface in English, Italian, French, German, Spanish. Documents and emails in your language.
EU data residency
All data stored in EU (Frankfurt). GDPR compliant. Full data export at any time.
E-invoicing ready
FatturaPA (Italy), Factur-X (France), ZUGFeRD (Germany), FacturaE (Spain) — all built-in. No third-party integrations needed.
Travel CRMs typically cost €85-100 per user per month. itinovo CRM starts at €49 for the whole team.
Based on publicly available pricing from major travel CRM providers (April 2026).
Frequently asked questions
Everything you need to know about itinovo CRM.
Ready to streamline your agency?
Join European travel agencies already using itinovo CRM to manage their entire booking lifecycle.