The all-in-one CRM built specifically for travel agencies
Track every enquiry from first contact to completed trip. Create branded quotes in minutes, automate follow-ups, manage suppliers, collect payments — all in one platform designed around how travel agencies actually work.
Sound familiar?
These are the daily frustrations we hear from travel agencies across Europe — before they switch to itinovo.
Leads fall through the cracks
Enquiries arrive via email, phone, WhatsApp, website — no single view of your pipeline. You forget to follow up and lose bookings.
Quotes take hours to build
Copying and pasting from supplier PDFs into Word or Excel. Manual margin calculations. Formatting the same information over and over.
No real-time margin visibility
You only know your actual profit after the trip is completed and all supplier invoices are reconciled. Surprises are always negative.
Clients chase you for updates
No self-service portal. Clients call or email asking for payment links, booking status, travel documents. You become a human switchboard.
Supplier management is chaos
Seasonal rates buried in emails. Allotments tracked in your head. No searchable catalog when building quotes under pressure.
Compliance is a manual burden
TOMS VAT calculated in spreadsheets. EU Directive contracts assembled by hand. E-invoicing means logging into another system entirely.
How itinovo transforms your agency
Replace 5+ disconnected tools with one integrated platform. Here's the transformation in three steps.
Centralise your pipeline
Every enquiry — from marketplace, website, phone, referral — lands in one visual pipeline. Travel-specific stages (New → Quoting → Pending → Confirmed → Travelling → Completed) give you instant clarity on where every deal stands.
Quote in minutes, not hours
Build day-by-day itineraries with real-time margin calculation. Pull services from your supplier catalog, apply markup, and generate a branded PDF — or send clients a beautiful interactive portal link.
Automate the rest
Deposit reminders, departure info packs, post-trip feedback requests, supplier confirmations — set them once and they run forever. Your clients feel cared for; you're freed up to sell.
Everything your agency needs
Purpose-built for the travel industry. Every feature designed around how agencies actually work, not adapted from generic CRM software.
Pipeline & Lead Management
Visual pipeline with travel-specific stages. Source tracking (marketplace, website, referral). Departure calendar. Never lose a lead again.
Learn more →Quote Builder
Day-by-day itinerary editor with real-time cost/margin calculation. 3 presentation modes (detailed, by category, lump sum). Branded PDF generation.
Learn more →Supplier Catalog
Centralised supplier database with seasonal rates, room types, meal plans, and allotment tracking. Search instantly when building quotes.
Learn more →Invoicing & Payments
Generate invoices, track deposits and balances, send payment links via Stripe. E-invoicing for Italy (SDI), France (Factur-X), Germany (ZUGFeRD), Spain (FacturaE).
Learn more →Client Portal
Branded public link where clients view their quote, accept proposals, make payments, exchange messages, download documents, and leave feedback.
Learn more →Email Automations
Pre-departure reminders, post-trip feedback requests, overdue payment alerts, quote follow-ups. Set once, run automatically for every booking.
Learn more →A day in the life with itinovo
See how a typical working day transforms when your tools are integrated.
Check your pipeline at a glance
Open your dashboard: 3 new enquiries from the marketplace overnight, 2 quotes pending client approval, 1 payment received. Everything visible in one screen.
Build a quote in 15 minutes
New enquiry for a Maldives honeymoon. Pull the resort from your supplier catalog, add flights and transfers, set your markup — margin shown in real-time. Send the portal link.
Client accepts via portal
Your client views the interactive proposal, loves it, clicks 'Accept' and pays the deposit via Stripe. You get a notification — zero phone calls needed.
Confirm with suppliers
Track confirmation status for each service. Upload supplier confirmation codes. The system calculates your actual margin vs quoted margin in real-time.
Automations handle the rest
Balance payment reminder sent automatically 30 days before departure. Departure info pack scheduled. Post-trip feedback request queued. You focus on selling.
Before vs After itinovo
Without itinovo
- Leads scattered across email, WhatsApp, phone — no single view
- Quotes built in Word/Excel — 2-3 hours per quote
- Margin calculated manually after the trip
- Clients call for updates, payment links, documents
- Supplier rates buried in email threads
- Follow-ups forgotten — bookings lost silently
With itinovo
- All enquiries in one visual pipeline with source tracking
- Professional quotes in 15-30 minutes with live margin
- Real-time margin visibility from quote to reconciliation
- Client portal: self-service quotes, payments, documents
- Searchable supplier catalog with seasonal rates
- Automated follow-ups, reminders, and feedback requests
Results agencies see with itinovo
75%
Faster quote creation
3x
More quotes sent per week
0
Missed follow-ups
100%
Margin visibility in real-time
Built for European regulations
Unlike US-based competitors, itinovo is designed from the ground up for European travel agency compliance. Every document, calculation, and workflow respects EU regulations.
- TOMS / VAT margin scheme — automatic calculation in 6 countries
- E-invoicing — SDI (Italy), Factur-X (France), ZUGFeRD (Germany), FacturaE (Spain)
- EU Package Travel Directive 2015/2302 — auto-generated contracts
- GDPR — data residency in Frankfurt (eu-central-1), full data export
Transparent pricing for agencies of any size
One price covers your whole team. No per-user fees, no setup costs, no hidden charges.
Frequently asked questions
Can I migrate my existing client data to itinovo?+
Yes. You can import clients, suppliers, and historical data via CSV. Our support team helps with migration for Professional and Business plans at no extra cost.
Does itinovo work for agencies with multiple branches?+
Yes. Each branch can have its own pipeline, branding, and team members while sharing the supplier catalog and client database. The Business plan includes multi-branch features.
What about agencies that also do MICE and groups?+
itinovo has full group and MICE support: sub-groups, delegate management, group pricing tiers, rooming lists, and session scheduling. Available on Professional plan and above.
Is there a setup fee or minimum contract?+
No setup fee, no minimum contract. You can cancel anytime. 30-day free trial with full access to all features. We believe the product should earn your subscription every month.
How does itinovo compare to Ezus?+
itinovo offers similar quote-building capabilities at 70% lower cost, with EU compliance features (e-invoicing, TOMS, EU contracts) that Ezus doesn't have. See our detailed comparison page for a full breakdown.
Ready to modernise your agency?
Join agencies across Europe who replaced spreadsheets and disconnected tools with one integrated platform. Start your free trial today.
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