For Travel Agencies
The all-in-one CRM built specifically for travel agencies
Track every enquiry from first contact to completed trip. Create branded quotes in minutes, automate follow-ups, manage suppliers, collect payments: all in one platform designed around how travel agencies actually work.
Sound familiar?
The daily frustrations of a travel agency, all over Europe.
Leads fall through the cracks
Enquiries arrive via email, phone, WhatsApp, website: no single view of your pipeline. You forget to follow up and lose bookings.
Quotes take hours to build
Copying and pasting from supplier PDFs into Word or Excel. Manual margin calculations. Formatting the same information over and over.
No real-time margin visibility
You only know your actual profit after the trip is completed and all supplier invoices are reconciled. Surprises are always negative.
Clients chase you for updates
No self-service portal. Clients call or email asking for payment links, booking status, travel documents. You become a human switchboard.
Supplier management is chaos
Seasonal rates buried in emails. Allotments tracked in your head. No searchable catalogue when building quotes under pressure.
Compliance is a manual burden
Margin scheme VAT calculated in spreadsheets. EU Directive contracts assembled by hand. E-invoicing means logging into another system entirely.
How itinovo transforms your agency
Replace 5+ disconnected tools with one integrated platform. Here's the transformation in three steps.
- 1
Centralise your pipeline
Every enquiry (from website, email, phone, referral) lands in one visual pipeline. Travel-specific stages (New → Quoting → Pending → Confirmed → Travelling → Completed) give you instant clarity on where every deal stands.
- 2
Quote in minutes, not hours
Build day-by-day itineraries with real-time margin calculation. Pull services from your supplier catalogue, apply markup, and generate a branded PDF, or send clients a beautiful interactive portal link.
- 3
Automate the rest
Reminders before departure, feedback request on return, reminders for overdue payments, supplier confirmations: you switch them on once, with your wording and your timing.
Everything your agency needs
Purpose-built for the travel industry. Every feature designed around how agencies actually work, not adapted from generic CRM software.
Pipeline & Lead Management
Visual pipeline with travel-specific stages. Source tracking (website, email, referral). Departure calendar. Never lose a lead again.
Learn more →Quote Builder
Day-by-day itinerary editor with real-time cost/margin calculation. 3 presentation modes (detailed, by category, lump sum). Branded PDF generation.
Learn more →Supplier Catalogue
Centralised supplier database with seasonal rates, room types, meal plans, and allotment tracking. Search instantly when building quotes.
Learn more →Invoicing & Payments
Generate invoices, track deposits and balances, send payment links via Stripe. E-invoicing for Italy (SDI), France (Factur-X), Germany (ZUGFeRD); Verifactu for Spain being activated.
Learn more →Client Portal
Branded public link where clients view their quote, accept proposals, make payments, exchange messages, download documents, and leave feedback.
Learn more →Email Automations
Pre-departure reminders, post-trip feedback requests, overdue payment alerts, quote follow-ups. Set once, run automatically for every booking.
Learn more →Honeymoon registry and gift list
The honeymoon becomes the list: guests give a night, a flight or a dinner from a page with your brand, and every gift is a payment of the booking that lowers the balance. The same for a graduation, a birthday, an anniversary.
Learn more →A day in the life with itinovo
See how a typical working day transforms when your tools are integrated.
Check your pipeline at a glance
Open your dashboard: 3 new enquiries from your website overnight, 2 quotes pending client approval, 1 payment received. Everything visible in one screen.
Build a quote in 15 minutes
New enquiry for a Maldives honeymoon. Pull the resort from your supplier catalogue, add flights and transfers, set your markup: margin shown in real time. Send the portal link.
Client accepts via portal
Your client views the interactive proposal, loves it, clicks ‘Accept’ and pays the deposit via Stripe. You get a notification: zero phone calls needed.
Confirm with suppliers
Track confirmation status for each service. Upload supplier confirmation codes. The system calculates your actual margin vs quoted margin in real time.
Automations handle the rest
If the balance is overdue the reminder goes out. The departure reminder is scheduled. The post-trip feedback request is queued. You focus on selling.
Before vs After itinovo
Without itinovo
- Leads scattered across email, WhatsApp, phone: no single view
- Quotes built in Word and Excel, rewritten at every change
- Margin calculated manually after the trip
- Clients call for updates, payment links, documents
- Supplier rates buried in email threads
- Follow-ups forgotten: bookings lost silently
With itinovo
- All enquiries in one visual pipeline with source tracking
- Quotes with photos and map from the catalogue, with the margin visible as you work
- Real-time margin visibility from quote to reconciliation
- Client portal: self-service quotes, payments, documents
- Searchable supplier catalogue with seasonal rates
- Automated follow-ups, reminders, and feedback requests
Built for European regulations
Unlike US-based competitors, itinovo is designed from the ground up for European travel agency compliance. Every document, calculation, and workflow respects EU and UK regulations.
- Margin scheme VAT (TOMS and equivalents): automatic estimate in 6 countries
- E-invoicing: SDI (Italy), Factur-X (France), ZUGFeRD (Germany); Verifactu (Spain) being activated
- EU Package Travel Directive 2015/2302: auto-generated contracts
- GDPR: data residency in Frankfurt (eu-central-1), full data export
Transparent pricing for agencies of any size
One price for the whole team, with users included in the plan. No setup costs, no hidden charges.
From
€49/month
Annual billing. Up to 3 users included. 30-day free trial.
Start free 30-day trialCompare plans in detail →Frequently asked questions
Can I migrate my existing client data to itinovo?
Yes. Clients, suppliers, rates and enquiries are imported from Excel with the guided procedure; contacts and travellers also from CSV with the AI, which lets you review everything before saving. Our team helps with the migration at no extra cost.
Does itinovo work for agencies with multiple branches?
Yes, with a single account: every user works on the same supplier catalogue and client database, wherever they are. Each booking can be assigned to a team member. Data is not separated by branch.
What about agencies that also do MICE and groups?
itinovo has full group and MICE support: sub-groups, delegate management, group pricing tiers, rooming lists, and session scheduling. Available on the Professional plan and above.
Is there a setup fee or minimum contract?
No setup fee, no minimum contract. You can cancel anytime. 30-day free trial with full access to all features. We believe the product should earn your subscription every month.
How does itinovo compare to Ezus?
itinovo offers similar quote-building capabilities at 70% lower cost, with EU compliance features (e-invoicing, margin scheme VAT, EU contracts) that Ezus doesn't have. See our detailed comparison page for a full breakdown.
Ready to modernise your agency?
Replace spreadsheets and disconnected tools with a single platform. Start your free trial today.
Start free 30-day trialNo credit card requiredGuided setupExport your data