For Tour Operators
The CRM that speaks tour operator: margins, groups, and supplier management at scale
Multi-day itineraries with a real-time margin VAT estimate. Supplier catalogue with seasonal rates and allotments. Groups with sub-groups, tiered prices and rooming lists.
Challenges tour operators face daily
Complex operations need purpose-built tools. Generic CRMs don't understand margins, groups, or supplier dynamics.
Margin scheme VAT done by hand is a nightmare
VAT on margin calculated quarterly in spreadsheets. One error in cost allocation and your return is wrong. Auditors ask questions you can't easily answer.
Supplier rates are a moving target
Seasonal rates, early booking discounts, allotment deadlines, release dates. Tracking all this across dozens of suppliers is a full-time job.
Group quotes are incredibly complex
Sub-groups, tiered pricing, free places, rooming lists, dietary requirements, delegate management. No tool handles this without custom spreadsheets.
Margin leakage is invisible
Between quoted costs, actual supplier invoices, and currency fluctuations, your real margin is often lower than quoted. You only discover this after the trip.
Confirmation tracking is manual
Dozens of suppliers per trip. Tracking who's confirmed, who's pending, which confirmation codes match which services: across hundreds of annual departures.
EU compliance keeps changing
Package Travel Directive, e-invoicing requirements, cross-border VAT rules. Keeping up requires legal advice and manual document updates.
Purpose-built for tour operations
itinovo understands the tour operator business model at its core: margins, groups, suppliers, and compliance.
- 1
Margin VAT estimated on every quote
VAT on margin estimated automatically as you build each quote. See your net margin after VAT instantly. Supports UK TOMS, Italian 74-ter (art. 141 of the VAT consolidated act from 2027), French TVA marge, German §25 UStG, Spanish REAV, and Portuguese regime da margem.
- 2
Supplier catalogue with intelligence
Centralised database with seasonal rates, room types, meal plans, allotment tracking, and release dates. When building a quote, the system suggests the best rate for the travel dates. Commission tracking built in.
- 3
Groups and MICE, natively
Full group management: sub-groups, tiered pricing (e.g. 20-29 pax = 5% off), free places, rooming lists with dietary needs, delegate import/export, session scheduling. No spreadsheets needed.
Tour operator-specific capabilities
Not adapted from a generic CRM. Every feature designed for the complexity of tour operations.
Multi-day Itinerary Builder
Day-by-day editor with cost per service. Real-time margin with the VAT estimate. Three pricing modes: itemised, by category, lump sum. Costing sheet view for group quotes.
Learn more →Supplier Catalogue & Rates
Seasonal rate cards, room/occupancy types, meal plans, allotment blocks with release dates. Direct suppliers and TO/DMC products in one searchable catalogue.
Learn more →Invoicing & E-invoicing
Client and supplier invoices. Margin-scheme invoice wording. E-invoicing: SDI (Italy), Factur-X (France), ZUGFeRD (Germany); Verifactu (Spain) being activated. Commission tracking and reconciliation.
Learn more →Groups & MICE
Sub-groups, tiered pricing, free places calculation, rooming lists, dietary management, delegate import/export, session scheduling, group manifests. Complete MICE workflow.
Learn more →Margin Analytics
Sales and margin per period compared with the year before, results per operator, top-selling destinations, receivables and supplier payments due (Professional plan).
Learn more →Operational Automations
Confirmation requests to suppliers, reminders on overdue balances, departure reminders, post-trip feedback. Fewer manual tasks.
Learn more →Sell through agencies: the B2B agent portal
Reseller agencies see your catalogue at their agreed prices and send requests that land in your pipeline; commissions worked out, agents free. If the agency uses Itinovo, the two CRMs link up.
Learn more →Tour operator workflow
From product creation to departure: see how itinovo supports the full TO lifecycle.
Set up your product catalogue
Load supplier rates for the season. Define room types, meal plans, seasonal pricing. Set allotment blocks with release dates. Your catalogue is ready for the sales team.
Quote with confidence
The sales team builds quotes from the catalogue. Margin calculated and margin VAT estimated in real time. Tiered group discounts and free places applied by number of participants. Sent via portal or PDF.
Manage suppliers
Track the confirmation status of every service, even importing supplier confirmations from PDF or photo with the AI. See allotment usage in the allocation register.
Generate travel documents
Roadbooks with photos, vouchers with confirmation codes, contracts with EU Directive compliance. All generated from the same data: no re-entering information.
Reconcile and analyse
Compare planned costs with supplier confirmations. Read the real margin and the margin VAT estimate per period. See where margin was lost and use the numbers for next season's prices.
The tour operator transformation
Traditional approach
- Margin scheme VAT reconstructed quarterly in complex spreadsheets
- Supplier rates in PDFs, emails, and shared drives
- Group rooming lists managed in Excel with manual updates
- Confirmation tracking via email threads and sticky notes
- Margin leakage discovered months after the trip
- EU contracts assembled manually for each booking
With itinovo
- Margin scheme VAT estimated automatically on every quote, instantly
- Centralised supplier catalogue with seasonal rate intelligence
- Integrated group management with rooming list generation
- Supplier confirmation dashboard with status tracking
- Real-time margin monitoring: quoted vs actual vs VAT
- EU Directive contracts auto-generated from booking data
EU compliance is not optional for TOs
Tour operators bear the highest regulatory burden in travel. itinovo handles compliance at every level: from VAT on individual services to cross-border package regulations.
- Margin scheme VAT: 6 country regimes, estimated automatically
- EU Package Travel Directive 2015/2302 contracts
- Country-specific e-invoicing (3 formats, Verifactu coming)
- Cross-border VAT: in-house services taxed separately from margin
Enterprise features, SME pricing
Margin scheme VAT and direct suppliers from the Starter plan, tour operator and DMC catalogues, groups and MICE from Professional. No enterprise paywall.
From
€49/month
Annual billing. Groups & MICE from the Professional plan.
Start free 30-day trialCompare plans in detail →Tour operator questions
Does itinovo handle multi-currency operations?
Yes. You can quote in any currency (EUR, GBP, USD, CHF, etc.), track supplier costs in their native currency, and the system calculates margin converting to your base currency at the rate you set.
Can multiple sales staff use it simultaneously?
Yes. The Professional plan includes up to 10 users working on the same bookings. Each booking can be assigned to a salesperson, who can filter their own pipeline.
How does allotment tracking work?
Define allotment blocks on supplier products: rooms by type, dates, release date. When a quote is confirmed the allocation register updates and you see which files hold which rooms.
Can I import my existing supplier rate cards?
Yes. Upload the rate sheet as PDF or Excel and the AI extracts rates, seasons, room types and meal plans; you check the values before saving. Our team helps with the migration.
Can the margin VAT estimate be checked?
Every quote keeps the full breakdown: selling price, direct costs, margin, rate applied, estimated VAT. The statement per period, with a CSV export for your accountant, is in the Margin VAT estimate tab in Invoicing.
Ready to modernise your operations?
Margins, suppliers, groups and compliance in one file. Try it for 30 days on your next departure.
Start free 30-day trialNo credit card requiredGuided setupExport your data