The CRM that speaks tour operator — margins, groups, and supplier management at scale
Multi-day itineraries with real-time TOMS calculation. Supplier catalogs with seasonal rates. Group management with sub-groups and rooming lists. Built by people who understand the TO business model.
Challenges tour operators face daily
Complex operations need purpose-built tools. Generic CRMs don't understand margins, groups, or supplier dynamics.
TOMS calculation is a headache
VAT on margin calculated quarterly in spreadsheets. One error in cost allocation and your return is wrong. Auditors ask questions you can't easily answer.
Supplier rates are a moving target
Seasonal rates, early booking discounts, allotment deadlines, release dates. Tracking all this across dozens of suppliers is a full-time job.
Group quotes are incredibly complex
Sub-groups, tiered pricing, free spots, rooming lists, dietary requirements, delegate management. No tool handles this without custom spreadsheets.
Margin leakage is invisible
Between quoted costs, actual supplier invoices, and currency fluctuations, your real margin is often lower than quoted. You only discover this after the trip.
Confirmation tracking is manual
Dozens of suppliers per trip. Tracking who's confirmed, who's pending, which confirmation codes match which services — across hundreds of annual departures.
EU compliance keeps changing
Package Travel Directive, e-invoicing requirements, cross-border VAT rules. Keeping up requires legal advice and manual document updates.
Purpose-built for tour operations
itinovo understands the tour operator business model at its core — margins, groups, suppliers, and compliance.
Real-time TOMS in every quote
VAT on margin calculated automatically as you build each quote. See your net margin after TOMS instantly. Supports UK TOMS, Italian 74-ter, French TVA marge, German §25 UStG, Spanish REAV, and Portuguese regime da margem.
Supplier catalog with intelligence
Centralised database with seasonal rates, room types, meal plans, allotment tracking, and release dates. When building a quote, the system suggests the best rate for the travel dates. Commission tracking built in.
Groups and MICE, natively
Full group management: sub-groups, tiered pricing (e.g., 20-29 pax = 5% off), free spots, rooming lists with dietary needs, delegate import/export, session scheduling. No spreadsheets needed.
Tour operator-specific capabilities
Not adapted from a generic CRM. Every feature designed for the complexity of tour operations.
Multi-day Itinerary Builder
Day-by-day editor with service-level costing. Drag & drop reordering. Real-time margin with TOMS. Three modes: detailed, by category, lump sum. Costing sheet view for group quotes.
Learn more →Supplier Catalog & Rates
Seasonal rate cards, room/occupancy types, meal plans, allotment blocks with release dates. Direct suppliers and TO/DMC products in one searchable catalog.
Learn more →Invoicing & E-invoicing
Client and supplier invoices. TOMS-compliant invoice format. E-invoicing: SDI (Italy), Factur-X (France), ZUGFeRD (Germany), FacturaE (Spain). Commission tracking and reconciliation.
Learn more →Groups & MICE
Sub-groups, tiered pricing, free spots calculation, rooming lists, dietary management, delegate import/export, session scheduling, group manifests. Complete MICE workflow.
Learn more →Margin Analytics
Revenue by destination, operator performance, margin quoted vs actual, year-over-year trends. Understand which products and suppliers deliver the best returns.
Learn more →Operational Automations
Supplier confirmation requests, balance collection reminders, departure document generation, post-trip feedback. Eliminate manual operational tasks.
Learn more →Tour operator workflow
From product creation to departure — see how itinovo supports the full TO lifecycle.
Set up your product catalog
Load supplier rates for the season. Define room types, meal plans, seasonal pricing. Set allotment blocks with release dates. Your catalog is ready for the sales team.
Quote with confidence
Sales team builds quotes pulling from the live catalog. Margin and TOMS calculated in real-time. Group pricing applied automatically based on pax count. Send via portal or PDF.
Manage suppliers
Track confirmation status for each service. Upload confirmation codes. Monitor allotment usage. Receive alerts when release dates approach.
Generate travel documents
Roadbooks with photos, vouchers with confirmation codes, contracts with EU Directive compliance. All generated from the same data — no re-entering information.
Reconcile and analyse
Compare actual supplier costs vs quoted costs. Calculate real margin after TOMS. Identify margin leakage. Feed insights back into next season's pricing.
The tour operator transformation
Traditional approach
- TOMS calculated quarterly in complex spreadsheets
- Supplier rates in PDFs, emails, and shared drives
- Group rooming lists managed in Excel with manual updates
- Confirmation tracking via email threads and sticky notes
- Margin leakage discovered months after the trip
- EU contracts assembled manually for each booking
With itinovo
- TOMS calculated automatically on every quote, instantly
- Centralised supplier catalog with seasonal rate intelligence
- Integrated group management with rooming list generation
- Supplier confirmation dashboard with status tracking
- Real-time margin monitoring: quoted vs actual vs TOMS
- EU Directive contracts auto-generated from booking data
What tour operators achieve
100%
TOMS accuracy
60%
Less time on group admin
Real-time
Margin visibility
€0
Setup fee
EU compliance is not optional for TOs
Tour operators bear the highest regulatory burden in travel. itinovo handles compliance at every level — from VAT on individual services to cross-border package regulations.
- TOMS VAT — 6 country regimes calculated automatically
- EU Package Travel Directive 2015/2302 contracts
- Country-specific e-invoicing (4 formats supported)
- Cross-border VAT: in-house services taxed separately from margin
Enterprise features, SME pricing
Tour operator features like group management, TOMS, and supplier catalogs are included from the Starter plan. No enterprise-only paywalls.
Tour operator questions
Does itinovo handle multi-currency operations?+
Yes. You can quote in any currency (EUR, GBP, USD, CHF, etc.), track supplier costs in their native currency, and the system calculates margin converting to your base currency at the rate you set.
Can multiple sales staff use it simultaneously?+
Yes. The Professional plan includes up to 10 users with role-based permissions. Sales staff see their pipeline; managers see everything. Real-time collaboration on quotes.
How does allotment tracking work?+
Define allotment blocks on supplier products: number of rooms, dates, release date. When quotes are confirmed, allotment usage is tracked automatically. Alerts fire when release dates approach.
Can I import my existing supplier rate cards?+
Yes. Bulk import via CSV: supplier name, product, season dates, room types, rates, meal plans. Our team helps map your data for Professional and Business plans.
Is the TOMS calculation auditable?+
Every quote stores the full margin calculation: selling price, direct costs, margin, TOMS rate applied, VAT due. This data is available in analytics and can be exported for your accountant.
Ready to modernise your operations?
Tour operators across Europe trust itinovo for margins, suppliers, groups, and compliance. See why in your free 30-day trial.
Start free 30-day trial