Understand what actually grows your agency
Monitor revenue, margins, conversions, destinations and commercial performance in clear dashboards built from real CRM data.
Revenue
£ 242,800
+12%
Leads
47
+8
Conversion
68%
+5%
Avg margin
19.2%
-0.8%
Monthly revenue 2026
Top destinations
Maldives
12 leads
Thailand
8 leads
Japan
6 leads
Greece
9 leads
Mexico
5 leads
Answers to the questions that matter
Not just graphs — actionable insights for selling better and protecting margins.
Where are you earning most?
Margin by destination, product, operator or trip type. Spot what deserves more commercial attention.
Which leads convert best?
Sources, channels and request quality. Focus effort where it actually produces bookings.
Where do you lose opportunities?
Pipeline stages with slowdowns, low conversion or high drop-off. Fix the bottleneck, not the symptom.
Stop guessing, start deciding
Without analytics
- Revenue known only from the accountant, months later
- No idea which destinations are actually profitable
- Conversion rate is a feeling, not a number
- Seasonal patterns discovered too late to act
- Team performance unmeasured and undiscussed
With itinovo CRM
- Revenue and margins visible in real time
- Top destinations ranked by profit, not just volume
- Conversion funnel measured stage by stage
- Year-over-year comparison to anticipate trends
- Operator performance visible and actionable
More than revenue — understand the full picture
Revenue, margins, conversion rates and trends — all connected to real bookings.
Revenue and margins under control
Track turnover, average margin and profitability by period, booking, destination or operator.
Discover what actually sells
Identify destinations, products and trip types that generate the most enquiries, conversions and margin.
Compare seasons and performance
Analyse month-on-month and year-on-year trends to anticipate dips, peaks and commercial opportunities.
Make better decisions with your agency data
Discover which destinations work, where you earn the most, and which opportunities you risk losing.
Start free 30-day trial