Never lose a lead again
Every enquiry tracked from first contact to departure
See all your leads at a glance, know exactly who needs follow-up, and watch your conversion rate grow week by week.
No credit card required · Guided setup · Export your data

From first contact to confirmed booking
A visual pipeline designed for how travel agencies actually work.
- 1
Capture the lead
Enquiries from the website form come in by themselves; those from email and phone you enter in a moment, even by pasting the email into the AI assistant.
- 2
Move through stages
Drag leads between stages as you quote, negotiate and confirm. Nothing slips through the cracks.
- 3
Close and deliver
Confirmed leads flow into invoicing, documents and departure calendar. The full journey, one place.
Replace sticky notes and forgotten emails
Without a CRM
- Leads scattered across email, WhatsApp and sticky notes
- No idea which enquiries are waiting for a reply
- Client calls back and you scramble for context
- No visibility on conversion or response time
- Opportunities lost because nobody followed up
With itinovo CRM
- Every lead visible in one pipeline
- Stale leads flagged automatically
- Full history on every client in one click
- Real conversion stats and team performance
- Automatic follow-up reminders
Built for travel agency workflows
Travel-specific stages, departure dates, group management and smart automation.
- A pipeline built for travel
- From first contact to return home: leads, quotes, confirmations, departures and follow-up in one flow.
- Know where your best clients come from
- Website, email, phone, referral or manual entry: every enquiry keeps its source for performance analysis.
- See the files that have stalled
- Enquiries idle for days and quotes without an answer show on the card, with the date of the last movement.
- Bulk operations
- Select multiple leads and move them between stages in one click.
- Tasks, calendar and risk map
- Tasks with due dates on the booking, a departure calendar and, on the Professional plan, a risk map with the official Foreign Office advisories for the destinations about to depart.
- A form on your site, contacts without duplicates
- The enquiry form embeds in your website with a snippet of code and creates the lead directly in the pipeline. When you create a contact, the CRM warns you if the email or phone already exists, and from the Professional plan the traveller directory keeps the documents of everyone travelling.
Frequently asked questions
- Do I have to change the way my agency works?
- No. The six stages mirror how a trip actually progresses, from first enquiry to travel completed, and they advance on their own when you save a quote, send it or register a payment. You keep your process, the CRM records it.
- Can I bring in the enquiries and clients I already have?
- Yes. Existing clients and leads are imported from a spreadsheet, and new enquiries arrive on their own from your website form or are entered by hand.
- Does it work for group travel as well as individual trips?
- Yes. Any enquiry can become a group booking with sub-groups, participant lists and group pricing, without starting the file again (groups and MICE in the Business plan).
Start closing more trips today
A pipeline that works the way your agency does: from first enquiry to happy traveller.
Start free 30-day trialNo credit card requiredGuided setupExport your data