For tour operators, DMCs and incoming agencies
Travel agencies sell your trips. You run them all in one CRM.
A private area where the agents of your reseller agencies see your catalogue at the prices of their agreement, request a quote and follow their bookings. Commissions, their VAT and the seller details on every document work themselves out.
Free agents, no limit · On the Business plan · Data in the EU






Horizon Tours's pipeline · new
The Turner family
Santorini Classic · 2 adults · 15–19 May 2027
- Retail price
- £2,100
- Hartley Travel's commission
- £210
- Agency's reference
- HT-2027-014
Three roles, one trip
Everyone sees their part. Nobody types anything twice.
Agencies' requests land straight in your pipeline
Every reseller agency is one of your clients, with its own agreement. Its bookings enter your pipeline with a “via” badge, the quote ready from the template and the commission already worked out.
- Reusable agreements. One rate for packages, one for excursions, one for hotels: choose for each agency and from when it applies.
- You decide who collects. The agency keeps its commission and passes the net on to you, or you collect and the commission is paid separately.
- What agents see. One tick on the template: “visible to agents”, the optional services, nothing else.
Hartley Travel Ltd
Reseller agency · Silver agreement since 1 July · 2 agents · 4 open bookings
| Booking | Agent | Status | Sold | Commission |
|---|---|---|---|---|
| The Turner family · Santorini Classic | Emma Hartley | new | £2,100 | £210 |
| Mr & Mrs Clarke · Amalfi Coast & Capri | James Wood | waiting | £2,580 | £258 |
| Patel · Tuscan wine trail | Emma Hartley | confirmed | £3,760 | £376 |
| St Mary's School · Marrakech & the Atlas | James Wood | confirmed | £37,380 | £3,738 |
The agent finds the trip, sees their price, asks
They sign in with their own account. They only see the catalogue you show them, at the price of their agreement, and send a request in a minute. Booking stays with you.
- The exact price, straight away. Dates, travellers, rooms and optional services: the price and their commission update as they choose.
- Their bookings. Status, documents, deadlines and a preview of the portal their client will receive.
- Their colleagues. The agency's lead agent invites the others; you see who works for whom.
Santorini Classic
Horizon Tours · 15–19 May 2027 · 2 adults · 1 double room
| Package · 2 × £1,050 | £2,100 |
| Optional: Sunset dinner in Oia | + £120 |
| Price to the client | £2,220 |
| Your commission · 10% | £222 |
If the agency already uses Itinovo, the two CRMs talk
You become one of its tour operator suppliers. Your catalogue joins its products at the agreed prices, and requests, answers, documents and payments travel by themselves.
- It asks you like any supplier. Instead of an email, the request reaches your pipeline as a booking.
- The price is always yours. If you change it, their draft says so; what they have already sent stays as it was.
- On every plan. The link is free for the agency, whatever its plan.
Horizon Tours linked on Itinovo
In Hartley Travel's CRM · Suppliers · tour operator
| Product | Status | From |
|---|---|---|
| Santorini Classic | linked | £1,050 |
| Amalfi Coast & Capri | price updated yesterday | £1,290 |
| Costa Rica wildlife | linked | £2,180 |
| Tuscan wine trail | linked | £940 |
How it works
From the agreement to the commission paid
Five steps, and the CRM does the repetitive ones.
- 1
Agreement
Rates by type of service, who collects, where documents go. Once per agency.
you
- 2
Catalogue
Mark the templates “visible to agents”: the agent sees them with photos, departures and their price.
you, once
- 3
Request
The agent picks dates and travellers and asks. A booking with its quote appears in your pipeline.
the agent
- 4
Quote and portal
You review it and send it: to the agency or to the traveller, as the agreement says. The traveller accepts once.
you, then the traveller
- 5
Commission
Earned on full payment and departure, with the right document: the agency's invoice recorded against it, the self-billed e-invoice in Italy.
the CRM
Commission or net
Each agency works the way it prefers
One catalogue, two ways to sell. The agreement decides, not a second price list.
On commission
The agency sells in your name
The client pays your retail price; the agency earns its commission.
- Santorini Classic, 2 adults
- £2,100
- Silver commission 10%
- − £210
- To you
- £1,890
- The contract and the information form name you as the organiser and the agency as the retailer
- The commission documented the way each country expects
Net
The agency buys and resells
You invoice the agency your net price; it resells with its own markup.
- Santorini Classic, 2 adults at retail
- £2,100
- Price to the agency − 10%
- £1,890
- The markup
- the agency's
- The rate always reads on the retail price: no separate price list
- Your invoice to the agency becomes the supplier invoice in its own Itinovo
Linked agencies
Two Itinovo accounts, one trip, no copy and paste
When the agency already uses Itinovo, you invite it to link. From then on its confirmation and your booking are the same thing, seen from two sides.
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A payment from the other side arrives “announced”: whoever receives it confirms with one click or says it has not arrived. Differences show on both sides.
Only the catalogue you show agents and the bookings you exchange go across. Every passage is recorded, and either side can suspend.
The link is on every plan. You switch it on from Business; the agency accepts from its own CRM, in a minute.
Commissions
Commissions without a spreadsheet
They are earned by themselves, paid with the right tax and come with their document.
- Earned when they should be
- On full payment, on departure or both, as the agreement says. A cancellation cancels them.
- VAT on top or included
- Set once in the agreement: the commission is shown and paid with its VAT on top or included.
- The right document
- The agency issues its commission invoice and you record it against the right bookings; in Italy, the self-billed e-invoice is yours.
- Net passed on, commission kept
- When the agency collects, its transfer settles what it owes you and its commission together.
Commissions to pay
Invoicing › Commissions › To pay to agencies
| Agency | Booking | Commission | Document | Status |
|---|---|---|---|---|
| Hartley Travel | Patel · Tuscan wine trail | £376.00 | invoice recorded | paid |
| Hartley Travel | The Turner family · Santorini Classic | £210.00 | invoice recorded | to confirm |
Hartley Travel marked the net as passed on, 25 May: £1,890.00 (£2,100 collected less £210 commission) Not arrivedConfirm | ||||
| Hartley Travel | St Mary's School · Marrakech & the Atlas | £3,738.00 | invoice to record | earned |
Compliant where you sell
Organiser and retailer, clear in eight markets
When you organise and the agency sells, the documents say so as the EU Package Travel Directive requires, and the commission is documented as each country expects.
Retailer and organiser under the Package Travel Regulations.
Electronic self-billed invoice for the commission, withholding tax, retailer and organiser in the contract.
The information form names the retailer; the agency's commission with its VAT.
Formblatt naming the retailer, Gutschrift for the commission where agreed.
Agencia minorista and mayorista on the documents, the commission invoiced.
Agência retalhista and organizadora in the contract, the commission invoiced.
Reisevermittler and Reiseveranstalter, Formblatt and the organiser's protection.
Retailer and organiser, the organiser's protection on the documents.
What you need
One plan for you, nothing for your agents
Business plan
Agents' area and reseller agencies
For those who sell through agencies: everything on this page.
- Free agents, no limit on numbers
- Agreements, private prices and commissions per agency
- Commissions to pay and their invoices
- Link with agencies on Itinovo
Every plan
For the agency that sells
An agency on Itinovo, Starter included, accepts the link and works with your catalogue like with any of its suppliers.
- Your catalogue among its products
- Requests and answers through the link
- Invoices, documents and payments in its Invoicing
Frequently asked questions
Can agents book on their own?
No, by design: the agent sees their price and sends a request, and the booking is created on your side with the quote ready. Availability, confirmations and the final price stay your decisions.
How much does an agent cost?
Nothing. Agents are not users of your plan: invite as many agencies and agents as you like.
Can I give each agency different prices?
Yes, with agreements: rates by type of service and for packages, with the date they start. Change the agreement and new requests follow it; what is already sold does not change.
Does it work if the agency buys net?
Yes. With a net agreement the agency sees its buying price and resells with its own markup; with a commission agreement it sells in your name and earns its commission.
Who sends the documents to the traveller?
You decide in the agreement: to the agency, which hands them over, or straight to the traveller. The client portal works either way.
How are commissions paid?
They are earned on full payment and departure, as the agreement says. The agency issues its commission invoice and you record it; in Italy the CRM prepares the self-billed e-invoice and the withholding tax. When the agency collects, its transfer settles them.
The agency already uses Itinovo: what changes?
You link it with an invitation. Your catalogue joins its products, its confirmation request reaches your pipeline, and your answers and documents go back to its CRM. The link is free for the agency on every plan.
Is my data safe from the agency, and theirs from me?
Yes. Neither of you reads the other's CRM: only the catalogue you show agents and the bookings you exchange go across, every passage is recorded and either side can suspend.
Let agencies sell your trips, without losing control
The catalogue to the agents, the requests in your pipeline, commissions paid right.
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