How is this different from an ordinary newsletter tool?

The list is your CRM. You segment on destinations already travelled, spend, last trip and tags, so an offer reaches the clients it actually fits.

Do I need a designer?

No. Templates are generated from a short brief in four visual styles and edited in place, with your logo and your colours.

Can I tell whether a campaign worked?

Yes. Opens and clicks are tracked by the CRM, with a per-campaign dashboard, a 90-day trend across campaigns and an automatic suppression list for anyone who opts out. Links run through a dedicated itinovo tracking domain rather than a third-party tracker.

Reactivate clients and fill low seasons

Targeted campaigns that bring clients back

Segment clients by tag, destination, spend, last trip or language. Build email campaigns with AI help, schedule them and read opens and clicks per campaign.

Start free 30-day trial

No credit card required · Guided setup · Export your data

The itinovo CRM Dashboard: the agency's day with the travel map, things to do and departures over the next 14 days

From segment to send in minutes

Build an audience, craft the message, send and measure: all without leaving the CRM.

1
Define your audience
Filter clients by tags, destinations visited, total spend, last trip date or custom fields. See the count instantly.
2
Create the email
Use the AI editor or WYSIWYG to build a professional HTML email. Preview on desktop and mobile.
3
Send and track
Batched sending with rate limits, scheduled if you want. Opens, clicks, bounces and unsubscribes for every campaign.

Stop using Mailchimp alongside your CRM

With external email tools

Client lists exported and re-imported every time
Segmentation disconnected from booking data
No idea which campaigns generate actual bookings
Two subscriptions, two platforms, two logins
Unsubscribes not synced back to the CRM

With itinovo CRM

Segments built from live CRM data
Campaigns tied to real travel history and spend
See which emails get opened and clicked
One platform, one client database
Suppression list managed automatically

Email marketing built into your travel CRM

No third-party tools, no data sync issues, no extra cost.

Smart client segments: Combine tags, destinations, spend amount, last trip date and trip count. Segments update in real time as data changes.
AI-assisted email editor: Generate professional HTML templates with AI or edit manually. Mobile preview included.
Open and click tracking: De-duplication per recipient, suppression list, trend charts and metrics per campaign.
Warm-up protection: Merit-based sending limits protect your domain reputation.
Scheduled, and in the client's language: Pick the day and time and the campaign sends itself. The segment also filters by the client's language: you write one campaign per language and send it only to those who read it.

Frequently asked questions

How is this different from an ordinary newsletter tool?: The list is your CRM. You segment on destinations already travelled, spend, last trip and tags, so an offer reaches the clients it actually fits.
Do I need a designer?: No. Templates are generated from a short brief in four visual styles and edited in place, with your logo and your colours.
Can I tell whether a campaign worked?: Yes. Opens and clicks are tracked by the CRM, with a per-campaign dashboard, a 90-day trend across campaigns and an automatic suppression list for anyone who opts out. Links run through a dedicated itinovo tracking domain rather than a third-party tracker.

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Fill low seasons and reactivate past clients

Send targeted campaigns from the same platform where you manage leads, quotes and bookings.

Start free 30-day trial

No credit card requiredGuided setupExport your data